ABOUT
I started my career in e-commerce at the Gap and Williams-Sonoma where design was about customer conversion. Every pixel had a business case. That discipline has shaped everything I've done since.
At Rocket Lawyer I had the rare opportunity to build something from the ground up twice: first as VP of UX from 2011-2016, then returning as Chief Design Officer in 2019. Across both chapters, I grew the design team, established our research and systems culture, and helped steer the product through its most significant growth - including our push into AI-powered legal tools.
In between, I spent three years at Minted rebuilding the product development process and introducing the kind of design systems and user testing infrastructure that lets fast-moving teams stay consistent at scale.
I'm now taking that body of work fractional and partnering with a small number of companies as an embedded design leader, not an outside consultant.
A 20+ year career in design leadership.
2019-2024
2016-2019
2011-2016
2010-2011
2007-2010
2005-2007
2001-2005
Chief Design Officer
Rocket Lawyer
Senior Director, UX
Minted
VP, UX and Design
Rocket Lawyer
Founding Designer
Top Prospect
Creative Director
CBS Interactive
Creative Director
Williams-Sonoma
Designer
Gap Inc. / Banana Republic
HOW I WORK
What you can expect from me.
I'm not a consultant who arrives with frameworks and leaves you with a deck. I work as a member of your leadership team. I'm invested in the outcome, not just the engagement.
I lead from within, not above
I work alongside your team in Figma, in Slack, in standups. Design leadership at its best is invisible: it raises the floor for everyone, not just the output of one person.
I connect design to the business
I've co-owned roadmaps with Product and Engineering for over a decade. I know how to make the case for design in language that CEOs and CFOs understand.
I build things that outlast me
Every engagement leaves something durable behind: a design system, a hiring rubric, a research practice, a team that's better than when I arrived.
I bring curiosity to complexity
I've shipped across legal tech, e-commerce, consumer products, and enterprise SaaS . Complex problems with real stakes are where I do my best work.
Engagement types
01
Embedded fractional
1-2 days per week. Best for those that need consistent design leadership while they grow or search for a full-time hire.
02
Focused sprint
4-8 weeks on a specific challenge: design org audit, design system foundation, hiring, or a major product initiative.
03
Advisory
A few hours a month as a thinking partner for CEOs, CPOs, or design leaders who want an experienced outside perspective.
GET IN TOUCH
How can I help?
No pitch, no pressure. I'm happy to spend 45 minutes understanding your situation and being honest about whether I'm the right fit.